Essentials of Services Marketing (2/e)
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Christopher H Lovelock,Jochen Wirtz,Patricia Chew
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Pearson Education
ISBN:9789810686185
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Essentials of Services Marketing, 3/e
Christopher H. Lovelock,Jochen Wirtz,Patricia Chew
Services Marketing: People, Technology, Strategy, 8/E
Jochen Wirtz,Christopher Lovelock
Winning in Service Markets: Success through People, Technology and Strategy
Jochen Wirtz
Services Marketing: People, Technology, Strategy, 9/E
Jochen Wirtz,Christopher Lovelock
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