Essentials of Services Marketing, 3/e

{{ _getLangText('m_detailInformation_goodsAuthorText') }}Christopher H. Lovelock,Jochen Wirtz,Patricia Chew
{{ _getLangText('m_detailInformation_goodsPublisherText') }}Pearson
2017年05月02日
ISBN：9781292089959
{{ _getLangText('m_detailInformation_goodsTips1Text') }}
{{ _getLangText('m_detailInformation_goodsActivityText') }}
{{ activityObj.name }}

{{_getLangText("m_detailIntroduction_goodsIntroductionText") }}

{{ isMore ? _getLangText("m_detailIntroduction_goodsIntroductionHideText") : _getLangText("m_detailIntroduction_goodsIntroductionShowText") }}
{{ this._getLangText("m_detailBuyBarWeb_goods3Text") }}
{{ this._getLangText("m_detailBuyBarWeb_goods5Text") }}
{{ this._getLangText("m_detailBuyBarWeb_goods6Text") }}

{{ _getLangText('m_detailAuthorBookList_titleText') }}

Services Marketing: People, Technology, Strategy, 8/E
Jochen Wirtz,Christopher Lovelock
Winning in Service Markets: Success through People, Technology and Strategy
Jochen Wirtz
Essentials of Services Marketing (2/e)
Christopher H Lovelock,Jochen Wirtz,Patricia Chew
Services Marketing: People, Technology, Strategy, 9/E
Jochen Wirtz,Christopher Lovelock
{{ _getLangText("m_recently_viewed_products_titleText") }}