Develop your unique design thinking mindset

Build a creative toolbox that inspires new ideas

Examine how design thinking applies across industries

Challenge your creativity methods

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

Inside...

Building creative environments

Facilitating design thinking workshops

Implementing your solutions

Applying design thinking to business

Tips for transforming your organization