SUNDAY TIMES BESTSELLER

'If you want to write a novel or a script, read this book' Sunday Times

'The best book on the craft of storytelling I've ever read' Matt Haig

'Rarely has a book engrossed me more, and forced me to question everything I've ever read, seen or written. A masterpiece' Adam Rutherford

Why stories make us human and how to tell them better.

There have been many attempts to understand what makes a good story - but few have used a scientific approach.

In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.

Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.