{{ _getLangText('m_detailInformation_goodsActivityText') }}
{{ activityObj.name }}
{{ _getLangText('m_detailInformation_goodsActivityText') }}
{{ item.activityName }}
{{ _getLangText('m_detailInformation_goodsActivityBuyButText') }}
{{ _getLangText("m_detailIntroduction_goodsIntroductionText") }}
內容簡介
競爭優勢---以低成本提供產品（服務），或是以與眾不同的效益獲得溢價---正是企業成功或失敗的基礎。但是，究竟企業如何達到低成本地位？如何與眾不同？
波特教授在他的另一本著作《競爭策略》中說明了「產業與競爭者分析」的技術。在本書中則進一步解釋「企業如何建立並維持競爭優勢」。詳細說明：企業經理人如何評估本身的競爭地位？如何採取特定行動提升競爭地位？
本書提供企業經理人，藉由成本或差異化創造競爭優勢的重要概念與實用工具。書中所提出的「價值鏈」概念更是強而有力的分析工具。它能夠協助經理人界定並分析研發、生產、行銷、銷售通路等方面，企業藉以形成競爭優勢的各種基本價值活動。
透過價值鏈分析，波特展現出：
如何了解成本特性？如何創造並持續成本優勢？
如何辨別會創造客戶價值的因素？如何成功地採行差異化策略？
如何選擇對企業有益的技術策略，以及技術領導廠商的優缺點？
如何分辨良性與惡性競爭對手？如何藉由競爭對手改善企業的競爭地位？
如何劃分產業區段，並藉以形成持續、有利可圖的焦點化策略？
如何因應未來的不確定性？情境模擬該如何進行？
面對挑戰者時應該如何防禦？何時該進行攻擊性策略？
波特的理論，早已是知名商學院的必修課程。對於想領先群倫、以及想尋找策略規劃指南的經理人而言，《競爭優勢》是不容錯過的經典之作。
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter''s
Competitive Strategy
has transformed the theory, practice, and teaching of business strategy throughout the world.
Electrifying in its simplicity -- like all great breakthroughs -- Porter''s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter''s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter''s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy
has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter''s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
競爭優勢---以低成本提供產品（服務），或是以與眾不同的效益獲得溢價---正是企業成功或失敗的基礎。但是，究竟企業如何達到低成本地位？如何與眾不同？
波特教授在他的另一本著作《競爭策略》中說明了「產業與競爭者分析」的技術。在本書中則進一步解釋「企業如何建立並維持競爭優勢」。詳細說明：企業經理人如何評估本身的競爭地位？如何採取特定行動提升競爭地位？
本書提供企業經理人，藉由成本或差異化創造競爭優勢的重要概念與實用工具。書中所提出的「價值鏈」概念更是強而有力的分析工具。它能夠協助經理人界定並分析研發、生產、行銷、銷售通路等方面，企業藉以形成競爭優勢的各種基本價值活動。
透過價值鏈分析，波特展現出：
如何了解成本特性？如何創造並持續成本優勢？
如何辨別會創造客戶價值的因素？如何成功地採行差異化策略？
如何選擇對企業有益的技術策略，以及技術領導廠商的優缺點？
如何分辨良性與惡性競爭對手？如何藉由競爭對手改善企業的競爭地位？
如何劃分產業區段，並藉以形成持續、有利可圖的焦點化策略？
如何因應未來的不確定性？情境模擬該如何進行？
面對挑戰者時應該如何防禦？何時該進行攻擊性策略？
波特的理論，早已是知名商學院的必修課程。對於想領先群倫、以及想尋找策略規劃指南的經理人而言，《競爭優勢》是不容錯過的經典之作。
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter''s
Competitive Strategy
has transformed the theory, practice, and teaching of business strategy throughout the world.
Electrifying in its simplicity -- like all great breakthroughs -- Porter''s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter''s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter''s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy
has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter''s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
{{ _getLangText('m_detailAuthorBookList_titleText') }}
{{ _getLangText('m_asideSeriesBookListBut_moreText') }}>
{{ _getLangText("m_recently_viewed_products_titleText") }}